Mobile App Development Trends

app developmentMobile App Development Company Trends

Developers are aware of the changes that the technologies are constantly going through. However, it will not harm to know how the transformation is actually happening. Mobile app development has gone through a sea change and that is quite evident. Earlier, only the native apps caused flutter, but now the platform-based apps have also created a buzz around them. Every year, new trends arrive, influence the app development, and depart to create space for the new trends to set in.

In the previous year, the mobile apps moved to diverse devices like tablets and wearables. The Internet of Things also influenced the apps in a great way. 2015 saw a different set of trends impacting the app development. As the competition has grown, the emphasis has shifted to faster app development to offer great apps with desired UX in the least possible time. App security has also taken the center stage as the app developers want to establish a sense of security among the app users.

In 2015, the trends that have dominated the app development industry and left a deep impact have been summarized here.

Swift App Development

                Swift application development   

To meet the ever-changing demands of the users, businesses are required to speed up the development process and create great apps in less time. Many tools have emerged to aid in rapid application development.

Security Measures
Apps are getting more secure to win the trust of the users who are averse to sharing personal information on the apps. By taking certificates from global firms, they are enhancing the security of the mobile apps.

Cloud-based Apps
In order to keep the size of the apps smaller and the amount of the content larger, the apps are now hosted on clouds. The best examples of such apps are e-commerce apps, which fetch the content from the cloud whenever the users request it.

Location-based Services
Apps are now providing services based on your location. By using your location, they are able to offer personalized service and thus, enhance the user experience. For apps that target local customers, using the location feature has become a norm.

Focus on Payment and M Commerce Apps
In recent times, m-commerce and payment apps have started dominating the mobile app circuit. These apps make the experience of online shopping and payment, a lot easier and secure.

Use of App Analytics and Big Data
The developers are now integrating analytics tool to record the information about users’ interaction with the app. The information collected using the tool helps businesses understand users’ behavior and enable them to offer personalized information to the users.

UX that makes their interaction with the app, a breeze.

Focus on UX

User experience has become the focus of the app design and development. As there is an intense competition among the apps, the users are offered an enhanced UX that makes their interaction with the app, a breeze.

In-app Purchasing and Advertisement
The apps mostly follow a freemium model, where an app is available free download but publish ads and offer in-app purchases to earn revenues. This leads to a bigger user base.

App Marketing

Marketing is now getting more emphasis than ever before. The developers have finally understood that even the best product needs to be marketed so that users become aware of its quality.

Platform based Apps
This trend is on the same page with the first trend discussed in the blog. As there is a need for rapid application development, many platforms have emerged that let the developers create apps using HTML5, CSS. They resemble the native apps, but require much less expertise, time, and resources.